Platform fit
AI-driven paid discovery is a category of opportunity. It does not make every platform, account or advertising surface equally executable.
Current execution core
ChatGPT AdsOur initial execution focus for conversational paid discovery. A pilot connects product context, ad messaging and a credible destination to an agreed business outcome.
Advertiser eligibility, account-level market access and measurement readiness are checked before launch.
Expansion / platform-fit route
Google Ads + AI Max
Search with optional AI Max where relevant demand and a measurable conversion path support a separate test. Commerce routes also require suitable product data and Merchant readiness.
No promise of AI Overview-only or AI Mode-only targeting or isolated performance.
Expansion / platform-fit route
Microsoft Advertising + AI Max
Search with optional AI Max when buyer intent and executable inventory justify an expansion test. The campaign structure and evidence must support the question.
A Search enhancement suite, not a standalone Copilot-only campaign.
Conditional commerce route
Amazon AdsA narrow path for eligible physical products on Amazon.com, through conversational prompts built on Sponsored Products or Sponsored Brands campaigns.
U.S. marketplace and product eligibility must be established. General Amazon PPC management is outside this offer.
Platform roles describe the practice’s execution focus and assessment routes. Current policy, account-level access, target market and reporting are checked before launch.
What a platform name does—and does not—mean
Is the ecosystem available for this advertiser and relevant legal/account situation?
Can the account actually deliver in the target market through supported campaign controls?
Can the available reporting and downstream evidence answer the business question without implying isolation that does not exist?
Promises that need evidence
Only if the current platform’s targeting and reporting genuinely support the exact promise. We do not promise AI Overview-only, AI Mode-only, Copilot-only, Alexa-only or Rufus-only execution or KPIs.
For the routes assessed here, it is an enhancement suite inside Search campaigns. Its availability does not make an AI-only experiment or isolated placement reporting automatic.
The relevant project route is eligible U.S. physical-product conversational prompts built on Sponsored Products or Sponsored Brands. General marketplace advertising and standalone assistant targeting are different scopes.
The launch execution scope is ChatGPT Ads. A separate ecosystem requires a justified expansion pilot, enough budget and evidence, current eligibility and an explicit scope agreement.
Read the platform documentation
Editorially reviewed 16 October 2026. Documentation is a reference, not proof of a particular advertiser account’s eligibility.
A useful first conversation
Share the product, primary market and the action you want buyers to take. We’ll establish fit before proposing the work.