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Paid advertising / Tech products

For products people research before they buy.

Paid advertising for technology brands. Connect buyer questions with a relevant ad, a credible destination and a measurable next step.

Discuss your productExplore the services

Product understanding. Clear decisions. Direct responsibility.

Illustrative ChatGPT conversation on a phone, with a clearly separated Sponsored ad for fictional cloud-backup software.
Illustrative placement · fictional product. View larger.
A relevant paid placement

From a buyer’s question
to an ad worth exploring.

Clearly labeled. Separate from the answer.

Platform roles

ChatGPT Ads
Current execution core
Google Ads
Expansion / + AI Max
Microsoft Advertising
Expansion / + AI Max
Amazon Ads
Conditional commerce

Platform and account eligibility are checked before acceptance. Expansion is separately scoped. See platform boundaries

01 / The right product fit

Some purchases need a better explanation.

For hardware and self-service software where compatibility, use cases and trade-offs shape the buying decision.

Two white mesh Wi-Fi nodes, a home security camera and a contact sensor in a daylight interior.

Networking & connected products

Wi-Fi, mesh, smart-home and security devices.

A two-bay NAS, compact computer and external SSD on a light wood desk.

Storage & computing

NAS, mini PCs, storage and prosumer hardware.

A laptop displaying an illustrative cloud-backup interface beside a security key.

Self-service tech software

Security, backup, cloud tools and technical SaaS.

See where the fit is strongest

02 / The approach

A connected path from product to decision.

Good acquisition keeps the buyer’s question, the paid message and the destination connected. The evidence determines what happens next.

Illustrative cloud-backup ad on a phone and a matching product page on a laptop, with the same headline and a clear next action.
Illustrative ad and destination · fictional product. View larger.

In practice / Self-service software

Keep the promise after the click.

The ad introduces a useful reason to explore. The destination should make that reason easy to check.

The ad
“Backup that fits your team.”
The destination
Device support, access controls and file recovery.
The next action
Explore the plans and check product fit.

  1. Product

    Understand the use case, compatibility and trade-offs.

  2. Buyer question

    Find the practical question behind the comparison.

  3. Paid message

    Choose an eligible route and a relevant message.

  4. Destination

    Answer the question and support the next action.

  5. Evidence

    Read the outcome and decide what follows.

Illustrative buyer question

“Will this work with my setup?” A useful message connects that question to product information the buyer can check.

Explore the method

03 / Diagnose → Validate → Grow

A clear decision.
Then a justified next step.

Three stages of work. You don’t need to purchase all three, and moving forward is never automatic.

01 / Diagnose

Know what deserves a test.

Limited launch offer
Standard fee: $199 Launch offer: $99 USD
per base assessment First 3 paid base assessments.

Readiness, platform fit and a practical launch blueprint for one technology product or offer.

Explore Diagnose

02 / Validate

Put the opportunity to work.

Founding service fee
$399 USD
per base pilot

A controlled ChatGPT Ads pilot with a defined commercial question, budget and review.

Explore Validate

03 / Grow

Improve from a usable baseline.

Founding service fee
$599 USD
per 30-day base cycle

Bounded optimization cycles, measurement review and expansion only when justified.

Explore Grow

Campaign execution starts with ChatGPT Ads. Expansion into another ecosystem is separately assessed and scoped. Media spend remains client-paid.

Founding fees apply to the first three paid base assessments, first three paid base pilots and first three paid base optimization cycles respectively. Scope and availability are confirmed before acceptance. Advertising spend is separate and paid by the client. Any applicable taxes are confirmed in the written quote.

04 / What you receive

A decision you can understand. A next step you can use.

Written findings, clear priorities and the reasoning behind the recommendation.

Diagnose
A readiness verdict and a launch blueprint—or a reassessment path.
Validate
A pilot review: what the evidence supports, where it is limited, and whether to continue, iterate or stop.
Grow
A record of meaningful changes and a reasoned decision for the next cycle.
Compare the deliverables
Readiness / Decision briefIllustrative example

Example scope

Home networking product

One product focus · Online purchase

Readiness verdictFIX FIRST
Why pause?
Purchase-event validation is incomplete.
Priority fix
Confirm that completed orders can be reconciled with the agreed conversion event.
Next decision
Reassess readiness before committing media spend.
A fictional excerpt showing the format of a conclusion. It is not client work, a complete report or a performance claim.

05 / Measurement

Follow the outcome that matters.

A purchase and a software signup are different signals. The measurement path should reflect how your business earns a customer.

From reporting to a decision

Read the ad account. Check the business outcome.

Review impressions, clicks and spend, then compare conversion evidence with store or product records. Decide whether to continue, adjust or stop.

Delivery
What did the campaign reach and cost?
Outcome
Which meaningful actions can be verified?
Decision
What does the available evidence justify?
Illustrative campaign-review screen with example impressions, clicks, spend and conversions, followed by a three-stage review cycle. Not client results.
Illustrative review · example data, not client results. View larger.

From visit to valueTwo illustrative paths

01 / An online purchase

Commerce

  1. Paid visit
  2. Product
  3. Cart / checkout
  4. Purchase
  5. Order value
02 / A paid subscription

Self-service software

  1. Paid visit
  2. Signup
  3. Trial / activation
  4. Paid subscription

Illustrative paths. The actual events and available evidence depend on the product. Attribution alone does not prove incremental growth.

How measurement shapes the work
Youssouf Yaichi, founder of QuantFuze, outdoors in Valencia
Youssouf Yaichi · Founder, QuantFuze

06 / Independent, by design

Work directly with
the person responsible.

I’m Youssouf Yaichi. QuantFuze is my independent paid-acquisition practice for research-heavy technology products.

I connect product understanding, clear communication and measured execution. You work directly with me on the assessment, agreed campaign work and interpretation of the evidence.

Defined scope. Visible decisions. Accounts and media spend remain under your control.

Meet the founder

07 / Field notes

Useful thinking.
Before the next campaign.

Practical notes on readiness, testing and the commercial meaning of the numbers.

Visit the journal

A useful first conversation

Start with your product.
Find the right next step.

Share the product, primary market and the action you want buyers to take. We’ll establish fit before proposing the work.

Discuss your product

Written-first. No compulsory discovery call.